French Whisky Market: A Hard-to-conquer Eldorado?

thewhiskylady - 2016-02-25

If France is traditionally associated with wine and Anglo-Saxon countries with whisky, consumption behavior tends to prove the contrary. Indeed, the United States is the largest consumer of wine in the world and France the first market of Scotch whisky in the world! In fact, the whisky market continues its growth to achieve a turnover of several billion euros and has been strengthening its leading …

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