crowdsourcing

Glenmorangie to unveil first crowd-sourced whisky

thewhiskylady - 2015-01-08

I know it’s been months since its official release but I thought it would still be interesting to write a wee note about Glenmorangie’s collaborative initiative. Indeed, following the trends and codes of a new participative economy, Glenmorangie launched a new Single malt called Taghta, meaning “The Chosen One” in Scots Gaelic.   “Over the past 18 months whisky enthusiasts from more than 30 countries …

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