{"id":9087,"date":"2018-05-14T15:50:42","date_gmt":"2018-05-14T14:50:42","guid":{"rendered":"https:\/\/thewhiskylady.net\/?p=9087"},"modified":"2018-05-14T15:50:42","modified_gmt":"2018-05-14T14:50:42","slug":"could-this-be-the-solution-against-whisky-counterfeiting","status":"publish","type":"post","link":"https:\/\/thewhiskylady.net\/could-this-be-the-solution-against-whisky-counterfeiting\/","title":{"rendered":"Could this be the solution against whisky counterfeiting ?"},"content":{"rendered":"
Counterfeiting and fakes are one of the main issues in the whisky world those days – and trust me, as a whisky auctioneer, it’s part of my daily routine to spot and try to prevent fakes from entering the secondary market, a task that has been made even more difficult those past few years, as pro counterfeiters have become masters of their “art”…<\/strong><\/p>\n <\/p>\n So when a US firm called T3 Technologies<\/a> contacted me on LinkedIn telling me about a new technology they had created following one of their clients’ demand to prevent this all counterfeiting thing, I couldn’t resist asking for more information ! The company says they found a solution to nip forgery in the bud, so let’s have a closer look into this and see if there’s anything new !<\/p>\n Here’s what the presentation of their device says:<\/em><\/p>\n “How do you fight counterfeiting in the oldest bourbon ever bottled?<\/em><\/strong><\/p>\n This was the question brought to T3<\/a>\u2019s attention by Scott Scinta of Smashgraphix\u2019s. Smashgraphix had been hired to develop the packaging and marketing materials for the oldest bourbon to ever be bottled<\/strong>. This limited run of James Thompson & Brother Bourbon (Formerly Kentucky Tavern Brand) was going to be bottled after being tucked away for 45 years<\/strong>. This limited number of 250 initial bottles was going to be made available to the public at a special event to honor the Medal of Honor Society.<\/p>\n Fraudulent Bourbon\u2019s and Liquors are becoming more and more common around the world. Counterfeiting primarily targets the higher end product line<\/strong> such as the 45-year-old Final Reserve. Since the cost of the bottles started at $1800 on the primary market the Final Reserve bottles would be a highly sought-after target for this counterfeiting market. The counterfeit market costs consumers and business billions per year.<\/strong><\/p>\n <\/p>\n T3<\/a> then took its Smart Records solution and partner network to develop a process and algorithm designed to create unique markings for each individual bottle<\/strong> of Final Reserve based on its bottle number and release sale order. T3 then brought in our partner GSI inks to help us design a print and apply solution that could be used for the small initial release run. This release process created a unique set of challenges that had to deal with public interaction and the speed of the process, while the authentication was being done.<\/p>\n T3<\/a> and GSI used a newly developed UV ink that allowed the mobile inkjet printer to apply a fast-drying ink that is only visible to the human eye when using a special light. T3<\/a> then combined the location of the marking, algorithm, and the timing of the applica<\/strong>tion with the Smart Records online application to help current buyers and future buyers of the Final Reserve Bourbon to prove authenticity.”<\/strong><\/p>\n <\/p>\n