{"id":7399,"date":"2017-03-23T09:18:24","date_gmt":"2017-03-23T08:18:24","guid":{"rendered":"https:\/\/thewhiskylady.net\/?p=7399"},"modified":"2017-03-23T09:18:24","modified_gmt":"2017-03-23T08:18:24","slug":"brown-forman-unveils-new-travel-retail-expressions","status":"publish","type":"post","link":"https:\/\/thewhiskylady.net\/brown-forman-unveils-new-travel-retail-expressions\/","title":{"rendered":"Brown-Forman unveils new Travel Retail expressions"},"content":{"rendered":"

Brown-Forman<\/a> Global Travel Retail\u2019s American Whiskey portfolio is picking up some extra strength with the introduction of Woodford Reserve Kentucky Straight Rye Whiskey and Coopers\u2019 Craft Bourbon. \u00a0<\/strong><\/p>\n

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Woodford Reserve<\/a> Rye is the third permanent line extension to the brand\u2019s portfolio which also includes Woodford Reserve Bourbon<\/a> and Woodford Reserve Double Oaked<\/a>.\u00a0 Master Distiller Chris Morris spent nearly a decade crafting a rye whiskey that was deemed worthy of the Woodford Reserve name.<\/p>\n

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Coopers\u2019 Craft, which celebrates Brown-Forman<\/a>\u2019s more than 70 years of barrel-making and wood expertise, was the first new bourbon introduced by the company in 20 years.\u00a0 Brown-Forman<\/a> is the only major spirits company that owns and operates new barrel-making cooperages for its spirits brands. Coopers\u2019 Craft has a soft, light flavor profile for an easy drinking bourbon ideal for simple cocktails.<\/p>\n

Brown-Forman<\/a> Global Travel Retail team has placed considerable emphasis on growing its whiskey portfolio to meet the world-wide demand for brown spirits. In addition to Woodford Reserve Rye and Coopers\u2019 Craft \u2013 as well as Old Forester, the company\u2019s founding brand \u2013 the Brown-Forman<\/a> Travel Retail portfolio will be soon be adding The BenRiach Single Malt<\/a> Scotch Whisky and Slane Irish Whiskey with The GlenDronach<\/a> and Glenglassaugh Single Malt<\/a> Scotch Whiskies making their appearance in the future.<\/p>\n

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\u201cThe demand for whiskies, particularly American whiskies, plays into the strength of Brown-Forman. We feel that Woodford Reserve Rye and Coopers\u2019 Craft will be terrific additions to our global travel retail portfolio,<\/em>\u201d said Monte Wilson, director of Americas and Global Key Accounts for Brown-Forman<\/a> Global Travel Retail.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\"Image<\/h1>\n","protected":false},"excerpt":{"rendered":"

Brown-Forman Global Travel Retail\u2019s American Whiskey portfolio is picking up some extra strength with the introduction of Woodford Reserve Kentucky Straight Rye Whiskey and Coopers\u2019 Craft Bourbon. \u00a0 Woodford Reserve Rye is the third permanent line extension to the brand\u2019s portfolio which also includes Woodford Reserve Bourbon and Woodford Reserve Double Oaked.\u00a0 Master Distiller Chris Morris spent nearly a decade crafting a rye whiskey that …<\/p>\n","protected":false},"author":2,"featured_media":7402,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[434],"tags":[69,1205,1204,1207,1208,1206],"_links":{"self":[{"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/posts\/7399"}],"collection":[{"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/comments?post=7399"}],"version-history":[{"count":2,"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/posts\/7399\/revisions"}],"predecessor-version":[{"id":7404,"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/posts\/7399\/revisions\/7404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/media\/7402"}],"wp:attachment":[{"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/media?parent=7399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/categories?post=7399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thewhiskylady.net\/wp-json\/wp\/v2\/tags?post=7399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}