{"id":6947,"date":"2017-01-26T14:45:54","date_gmt":"2017-01-26T13:45:54","guid":{"rendered":"https:\/\/thewhiskylady.net\/?p=6947"},"modified":"2017-01-26T14:45:54","modified_gmt":"2017-01-26T13:45:54","slug":"whisky-gets-social-diageo-highlights-key-trends-2017","status":"publish","type":"post","link":"https:\/\/thewhiskylady.net\/whisky-gets-social-diageo-highlights-key-trends-2017\/","title":{"rendered":"Whisky Gets Social: Diageo highlights key trends for 2017"},"content":{"rendered":"

Diageo<\/a>\u2019s first \u2018Future Series\u2019 trend report reveals the shape of socialising in the year ahead.<\/strong><\/p>\n

\"Afficher<\/p>\n

In the report, the team responsible for innovation and future-gazing at Diageo<\/a>, the world leading drinks company behind brands like Johnnie Walker, Smirnoff, Captain Morgan, Baileys and Guinness, isolates three main social trends expected to accelerate into the mainstream in the year ahead.<\/p>\n

Diageo<\/a> worked with a team of cultural ethnographers to study social scenes from around the world and define three trends that will be influencing how we\u2019ll spend our time in 2017.<\/p>\n

Zoe Lazarus, Global Future and Culture Planning Director at Diageo<\/a>, commented:<\/strong><\/p>\n

\u201dAt Diageo<\/a>, we are passionate about creating drinks of the future and helping people celebrate. We have been innovating for hundreds of years and have a strong history as industry pioneers in identifying and responding to trends.”<\/em><\/p>\n

\u201dInnovation drives our company forward and for us it means staying ahead of trends, continually creating new products, categories and experiences for people to enjoy around the world.”<\/em><\/p>\n

\u201dOur success relies not only on understating our consumers today, but also on tracking and responding to emerging socialising trends and behaviours that will become the mainstream of tomorrow.\u2019\u2019<\/em>
\n\"Afficher<\/strong><\/p>\n

Trend 1: \u2018Exceptional becomes the rule\u2019<\/strong><\/p>\n