{"id":6353,"date":"2016-11-08T16:54:42","date_gmt":"2016-11-08T15:54:42","guid":{"rendered":"https:\/\/thewhiskylady.net\/?p=6353"},"modified":"2016-11-08T16:54:42","modified_gmt":"2016-11-08T15:54:42","slug":"deanston-keep-current-trends-new-packaging","status":"publish","type":"post","link":"https:\/\/thewhiskylady.net\/deanston-keep-current-trends-new-packaging\/","title":{"rendered":"Deanston To Keep Up With Current Trends Through New Packaging"},"content":{"rendered":"
Deanston<\/a> is celebrating its long history at the heart of its community, by launching a new packaging design which highlights its premium craftsmanship and community spirit.<\/strong><\/p>\n <\/p>\n Recent consumer trends have shown a return to craft spirits and a growing demand for locally-made products. Deanston<\/a>\u2019s strongest attribute is that it offers truly authentic, hand-crafted malts made in small-batches from locally sourced ingredients only. The redesign captures this authenticity, increasing its appeal to savvy consumers seeking authentic brands with strong character and an interesting story to tell.<\/p>\n Deanston<\/a> was once a cotton mill at the forefront of the Industrial Revolution and at the centre of its community. Heavily influenced by its past, Deanston Distillery\u2019<\/a>s close-knit team of craftsmen produce its single malt range using traditional equipment and methods, barley from local farmers and soft water from the River Teith. Deanston<\/a>\u2019s happy situation on the banks of the river has also allowed it to become Scotland\u2019s only distillery to produce all of its own electricity using hydro power.<\/p>\n The main changes to the packaging are the introduction of a bespoke bottle and capsule, which includes an embossing of a replica coin representing the currency used by the employees of the cotton mill in the 18th<\/sup> century. Deanston<\/a>\u2019s community roots and handcrafted identity have been further enhanced with signatures from key members of the distillery team, as well as a \u2018stamp effect\u2019 to highlight its small-batch production. Each element of the new packaging plays a part in telling the distillery\u2019s unique and endearing story.<\/p>\n <\/p>\n By promoting the craftsmanship of the single malt and embodying its \u201cSpirit of Community\u201d, Deanston<\/a> aims to share its distinguished story with consumers and set itself apart from competitors.<\/p>\n Carina Gous<\/strong>, Distell said: \u201cDeanston<\/a> has a unique tale to tell and the redesign not only highlights this but also the craftsmanship and quality of the Single Malt.<\/em><\/p>\n \u201cThe original mill was at the heart of the community and this remains the case for the distillery. The bespoke packaging creates a lasting legacy for the generations of people who have worked at both the mill and the distillery, paying tribute to the community who have helped make Deanston<\/a> what it is today.\u201d<\/em><\/p>\n