whisky packaging

Yes, packaging matters !

2018-05-29

As recently as yesterday, I came accross a post on social media refering to the new Port Charlotte range and their new design, arguing that the container didn’t have much importance as long as the content was good. It may sound surprising (or not, because I’m such a superficial girl…;) #sarcasmspotted), but I don’t necessarily agree with this statement. “Who cares about the package?” I …

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