As explained by The Spirits Business, the new Irish Whiskey Museum has been developed by travel company Extreme Ireland and expects to receive 80,000 visitors in its first year, as interest from international tourists in Irish whiskey develops.
The museum features a series of exhibitions detailing the history of whiskey distilling in Ireland through the use of interactive technology and actors. Visitors aged over 18 years will also have the opportunity to taste samples of Irish whiskey, while more extensive tastings are available with VIP packages.
Keith McDonnell, founder of the Irish Whiskey Museum, said:
“Irish Whiskey acts as an ambassador for Ireland all over the world. The Irish Whiskey Museum gives those who appreciate our whiskey the chance to discover a litany of legends and tales that will entrance and inform.”
The museum, located on Grafton Street in Dublin 2, is open seven days a week, 364 days a year (excluding Christmas Day).
Tours of the museum (running every 30 minutes) and an interactive experience are available, as well as a look at an exclusive collection of Irish whiskey memorabilia dating back to the 1800s.
The museum also features a retail area showcasing whiskey merchandise and a contemporary bar serving Irish whiskey, Irish coffee and whiskey cocktails.
For those who might not be able to make it to the museum during the day, it also offers evening tours from 8pm on demand.
One pretty good point for me is that the Irish Whiskey Museum doesn’t belong to any particular brand and is therefore an independent structure runned by a tourism professional who brought a real breath of fresh air in the Irish tourism industry by setting up two independent tourism offices in Dublin.
The IWM happens to be a real goldmine of information concerning Irish Whiskey and truly emphasis on the visitor experience.